Apple Took Top Spot as Global Smartphone Shipments Fell 6 Percent YoY in Q1 2026: Counterpoint

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The global smartphone market experienced a 6 percent year-over-year (YoY) decline in shipments in Q1 2026, as per a new report by Counterpoint Research. Apple led the global smartphone market, driven by strong iPhone 17 demand. Samsung followed with a 20 percent market share. Xiaomi retained third place, while Oppo and vivo held fourth and fifth positions, respectively.

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